The Importance of Trust

Trust. It is incredibly important and it can be illusive in our relationships. There are times when our actions dilute trust. There are times when our actions build trust. Many times, we weaken or lose trust and we don’t even realize it. The ability to create trusting relationships doesn’t happen by accident, it takes work. Our busy lives or our neglect to focus on what it takes to keep and build trust can erode or destroy significant relationships in our lives.

Recently, I had the opportunity to speak at Build IT, a leadership conference presented by IT By Design. Sunny and Kam Kalia are a special couple who lead the organization. They also understand the importance of trust. ITBD allowed us to release this keynote to you with hope that it will offer practical help for building relationships of trust. I invite you to listen and/or watch as I talk about how we can all gain more trust in our personal and professional lives.

We all realize the importance of this trait, but we don’t always exhibit the authenticity, benevolence and competency it takes to gain and keep trust.

Choose to be intentional about developing trusting relationships and you will make a difference.

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John Bentley - Doing the Hard Things